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Listen Closely

We’ve worked on a couple of software evaluation projects this year – and have had to wrestle with all 4 clients on this one topic:  Don’t ask questions to software vendors if you don’t know what you are going to do with the answer.

For example, a couple of my clients were requesting 5 (five!) years of financial statements.  My questions to them:  What are you looking for – low debt, liquidity, earnings - what?  What constitutes a healthy financial statement?  I get a lot of blank stares, and at times, anger.  If you had to focus on one thing in the evaluation of a software company (not the product, the company)…my recommendation would be to look at the health and breadth of their prospect pipeline.  More on this another day.

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