To be led…to feel invisible hands below them to help cushion any falls. I have always thought of it as being a parent, and that our clients are our children. We are tough, understanding, and keep our eye on the ball. Because that’s what people need, want, and expect from a professional involved in a process that is always difficult. (Protection)
Honest and timely communication of problems and issues. Problems on a software project are like rain in the Pacific Northwest in the winter – steady and constant. Our customers want all issues on the table so they can be resolved. And they count on this from me and my team. (Protection)
Our experience. They want to know that we’ve already been through everything that they are now going through. Grey hair and all that goes with it. (Security)
Us to not learn everything while on their account. Or said another way, they want us to ethically represent what we can and can’t do. But at the same time understand that all professionals are always learning, and that there are some things that we (still!) do learn while a client is paying us. Just as they are benefiting from something we learned on a previous job. (Protection)
To focus on their desired outcomes, not our services. This means that we are in the business of keeping everybody’s collective eye focused on the ball. What we are not in the business of is highlighting our tactics and processes (read: consulting services) to get our clients to where they want to go. (Construction)
Their existing business to continue while their software project is in process. The analogy that I always use is the construction of a highway. The workers always build the temporary route before they actually begin to build the new road (new software). Those of us in the construction business understand this, and build the core of our plan around this fact. (Construction)
My firm to be successful…or said another way, they want to be associated with the best. There is security in knowing that my company has a long and stable client base, and an equally rich and strong prospect pipeline. We have roots deep in the ground and will be around to fulfill our obligations. It’s the same notion of multi-family residents not wanting to live in a complex that is only 30% occupied. It lacks community, vibrancy, and hope. Same emotion and same concept. (Security)
My firm to have lots of clients, but to feel like they are my only client. It is a core human emotion – people want to be around other people who are successful. Sounds odd, but our successes are our client’s security. (Security)
To know that other companies have used our services in the past, and that the companies were satisfied and received fair value from us. Even if they aren’t the same services as the ones our prospects might consider buying. The problem with being in the service business is that your customers are buying, to an extent, on a leap of faith. The customer doesn’t generally know if you have received fair value until the end. Having a rich stable of satisfied customers is a risk mitigator. It’s also our biggest asset as a company. (Security)
Once I made this mental leap, I was ready to grow the company. And grow it I did – in terms of revenue, clients, successful software needs assessments, software evaluations, software implementations, and employees. Our client growth came from organizations that were willing to ‘take a chance with us’. They saw something about us and our approach. They were intrigued and interested in our personal touch, and our ‘just get it done’ mentality.
Over the years, a few key accounts have sustained, and ultimately leap-frogged us up to our current status as one of the pre-eminent small consulting firms in the United States.
These organizations, and the year that our partnership with them began is as follows:
ROC Communities (Denver, CO) – 1993
Intershop (Dallas, TX) – 1994
Cooper Realty Investments (Bentonville, AR) – 1997
Kennedy and Associates Real Estate Counsel (Seattle, WA) – 2000
First Worthing (Dallas, TX) – 2001
Housing Opportunities of Montgomery County Maryland - 2003
Cincinnati Metropolitan Housing Authority – 2004
Drucker and Falk (Newport News, VA) – 2004
The State of California Public Employee Pension System (CalPERS) – 2006
Occasionally, I am asked – “With all of your successes, why isn’t Lupine a larger consulting firm?” It’s a good question. Here’s my answer:
We don’t need to be.
We have consistently created and brokered solutions with our small, highly cohesive and functional consulting team. Ask CalPERS, who awarded us the contract to perform their software needs assessment – and ultimately to lead the process to find a technology solution for their 32 BILLION dollar real estate fund. Lupine was chosen over many firms in the country – some of them having an international presence with hundreds of offices.
Needless to say, I did ask them – and here’s why we were hired:
- My personal experience – and my willingness to go on site and to lead the process.
- The amount of time our team had been together. Our clients commented on how well we knew our roles and how functional we were as a consulting unit.
- Being a small firm, we had lower overhead and were able to offer a more competitive rate.
- We were more agile.
- Our proposal was a mere 12 pages. They appreciated our ability to articulate a solution and to do so in a coherent and straightforward manner. We did not force them to read pages and pages of self-serving, off-point consulting speak.
- Our testimonials. The comment was made that our clients were an incredible sales force for us.
In essence, what the project team was saying to us was that we had the sensibilities of a small firm, with the professional methodologies of a large one.
Committed to Your Prosperity and Achievement,
David Wolfe, CPA
Founder and President – Lupine Partners